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Md.’s marketing budget hasn’t kept pace with tourism growth

In 2015, more than 41.1 million people visited Maryland, spending nearly $17 billion and directly supporting thousands of small businesses and more than 143,000 jobs in our state. However, a recent analysis of more than 87,000 hotel bookings by Hotelscombined.com ranks Maryland 26th on the list of most popular U.S. states to visit. Among our neighbors, Pennsylvania ranks 22nd, and Washington, D.C. ranks 13th. Virginia ranks near the top of the chart at 6th. It’s is certainly not a coincidence that Virginia’s tourism and advertising budget also ranks in the top 10 at more than $18 million per year — more than doubling the $8.25 million currently allocated to the Maryland Tourism Development Board.

We all know that Maryland doesn’t lack for world-class attractions, but now it’s time to amplify our message and invest more in the state’s 10th largest private sector employer.

Destination marketing is one of the greatest returns on investment a state can make with its tax dollars, and it’s particularly important in Maryland because of fierce competition from surrounding regions for the same guests.

Read the full article from The Baltimore Sun.


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