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‘This is even better than the Super Bowl:’ Miss World is coming to America

For the first time in its 65-year history, the Miss World pageant is coming to the United States.

Its destination: The Gaylord National Resort & Convention Center in National Harbor, just down the river from the nation’s capital, where contestants from 140 countries will compete for a gilded crown, bringing in an estimated $20 million to the local economy.

“This is even better than the Super Bowl,” said Jim Coleman, president and chief executive of the Prince George’s County Economic Development Corporation, which has been lobbying for the event for nearly a year. “This is a huge win for our county.”

The pageant will culminate in a grand finale at Gaylord National on Sunday, Dec. 18. Pageant organizers say they expect 2 billion viewers worldwide. Last year, 92,000 Americans tuned in to the pageant’s broadcast on the cable channel E!, according to data from Nielsen. (The Superbowl, by comparison, had 111.9 million viewers.)

Read the full article from The Washington Post.


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