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Firm behind iconic Las Vegas slogan tapped for MGM National Harbor marketing

The current MGM National Harbor “Building Excitement” slogan is, of course, temporary. Before long, the $1.3 billion resort will be readying its open — it will be built, let’s say — and the tagline will need to change.

What will it be? That has yet to be determined, but the firm behind “What Happens Here, Stays Here” will play a role in the branding strategy.

MGM Resorts International has tapped D.C.-based R&R Resources+, a certified minority-owned business, and Las Vegas-based R&R Partners to lead brand development and marketing efforts for MGM National Harbor. R&R Resources+, led by former Nevada Rep. Steven Horsford, will focus on diversity marketing, corporate social responsibility, workforce strategy, public relations and social media. The Las Vegas-based R&R Partners, MGM’s media agency of record, will help to craft a travel and tourism marketing blueprint for the mega resort overlooking the Potomac River.

Read full article here from Washington Business Journal



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