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Study: Nobody Is Paying Attention on Your Conference Call

It’s 3:15 p.m. on a Wednesday, and I am deep, deep inside the guts of BaseballReference.com, the statistical mecca for MLB fanatics, conducting an exhaustive investigation on an issue of national importance: What was the greatest pitching season of all time? Was it Bob Gibson in ’68? Pedro Martinez in 2000? Clayton Kershaw in 2014? Browser tabs and Excel charts extend across my two computer screens like the dashboard of a junior analyst. The answer is coming into focus when, suddenly, a voice from the phone shocks me back into reality…

… “Derek, what do you think? Derek. Derek!

Oh, that’s right. I’m on a conference call.

“Sorry, I was on mute,” I say.

I wasn’t on mute. What were they talking about? From my shallow working memory, I can make out a few words spoken while I was looking up Martinez’s strikeout numbers—headlines? narrative structure? something about never again using personal anecdotes as ledes?—and I take a deep breath.

“Well, I guess I’d like to begin by piggy-backing on that last point about anecdotal ledes…”

Read full article here from The Atlantic

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